Two 4-hour sessions, or four 2-hour sessions]
“People hate to be sold but they love to buy.” This statement should be on the wall of every organization that sells anything.
As salespeople, our job is to make it easy for our prospects to buy from us.
Instead, far too many of us put obstacles in the way by trying so hard to make the sale.
We push, we prod, and we shower prospects with never-ending features, telling them how good our product/service/company is.
And we’re so sure that the sale is right around the corner, when in reality we’ve too often blocked ourselves from the business.
Selling in today’s environment requires a different approach, especially when we’re trying to create a relationship and a long term repeat buyer.
Just some of what you'll learn...
Almost all sales training is based upon manipulation or leading the prospect by the nose, step by step, toward an easily recognized conclusion.
The vast majority of prospects have seen it all and are way ahead of the salesperson who employs those tactics.
StreetSmart Selling is an easy to grasp system that brings the buyer closer and differentiates the salesperson from competitors who use old style techniques.
It’s the street smart way to sell.
- What you need to know about your customers and prospects.
- How to integrate customer knowledge into your presentation.
- Ways to gain rapport with the prospect.
- Building a case for your product/service.
- How to recognize real objections and handle them.
- Getting to YES.
Great course, Jerry.
I was hoping for more manipulation and mind-bending skills, but instead you delivered a great course on how to stand out from the competition by working with our prospects and clients as peers. Guess I'll have to settle for that instead... 🙂
Seriously, I applaud any move to steer clear of the spammy, salesy, hypey approaches we often see. Thanks and well done for keeping it clean, real and doable.