Long Term Customer Value

Long Term Customer Value

[One 4-hour session or two 2-hour sessions]

Building a customer base is hard and expensive. This course shows you how to retain more of them and secure higher profits for years to come.

Question... Are you in the business of providing a one-time product or service, generating a wildly handsome profit, and have no need or desire for repeat business?

If the answer is YES, please accept our congratulations and then move away from this page as you have no interest in long term customer relationships and don’t need them.

If the answer is NO, then you’re in the right place.

Every other business will thrive or fail depending on them. We call this Customer Long Term Value (CLTV).

Some others use the term “lifetime customer value,” and that’s fine. Whichever label you use the formula is the same.

There are variations but this one works:

(Average dollar amount of a sale) X (Average repeat purchases in a year) X (Average number of years the customer stays with you).

Example 1:
George spends $100 to buy your product, doesn’t like your service and never comes back. George’s long term value ended at $100.

Example 2: Maria spends $100 to buy and loves how you treat her. She buys three more times that year and four times per year from that point forward, and stays with you for five years.

Just some of what you'll learn...

According to the formula above, Maria’s CLTV is... $100 (amount of sale) X 4 (repeat transactions per year) X 5 (years she stayed with you. That’s a total of $2,000.

You worked hard to develop her as a customer and the benefits kept flowing to you over five years.

So the big question is, how do we get there, how do we retain customers for years?

Our Long Term Customer Value course provides highly effective strategies and tactics to pull the customer in closer and give them more value.

The more connected they feel to you the more likely they are to purchase again and again.

This is just as the name implies, a long term strategy.

It has to be woven into the fabric of the organization, to be part of your “DNA.”

If you truly want to take your service to the next level and to develop long term relationships with customers, then Long Term Customer Value is for you.

  • How to present targeted upsells and cross-sells.
  • How to communicate with your customer.
  • Product/service lifecycles and how to leverage them.
  • Ways to use data to drive long term customer value.
  • The proper use of rewards and incentives.
  • How to establish multiple touchpoints with customers.
  • When the customer retention budget is tight, where to spend it.

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John Doe
UI/UX Designer
Spread the word — Thanks!